Jeff Boichuk earned an M.S. in Marketing at Brock University (St. Catharines, Ontario, Canada) during the years 2008-2010. Now, here in the C.T. Bauer College of Business, Jeff is a third-year Marketing PhD student. Interested in strategy and empirical modeling research, he strives to address managerially relevant problems with comprehensive analytic procedures. He's an active member of the Sales Excellence Institute (SEI) and enjoys interviewing and interacting with executives, managers, salespeople, and customers of SEI's strategic partners. This research approach allows him to truly understand marketing phenomena from multiple angles. For his research on earnings management practices in the sales force, Jeff was recently named an ISBM Business Marketing Doctoral Fellow.
- Earnings Management
- Sales Force Incentives
- Customer Orientation
- Boichuk, Jeffrey P. and Bulent Menguc (2013), "Engaging Dissatisfied Retail Employees to Voice Promotive Ideas: The Role of Continuance Commitment," Journal of Retailing, 89(2), 207-218.
- Menguc, Bulent and Jeffrey P. Boichuk (2012), "Customer Orientation Dissimilarity, Sales Unit Identification, and Customer-Directed Extra-Role Behaviors: Understanding the Contingency Role of Coworker Support," Journal of Business Research, 65(9), 1357-1363.
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B.B.A. (Honors) - Brock University
M.S. in Marketing - Brock University