Melanie Rudd

Assistant Professor

Melanie Rudd


Dr. Rudd has a PhD in Marketing from the Stanford Graduate School of Business. She also has a BA in Business Administration (with a specialization in Marketing) from the Michael G. Foster School of Business at the University of Washington. Dr. Rudd's research interests include the study of temporal perceptions, affect (mood and emotions), well-being, prosocial behaviors, and goal pursuit. Her research has appeared in the Journal of Consumer Psychology, Psychological Science, and the Journal of Experimental Social Psychology.

Research Interests

  • Time Perception
  • Affect (Emotions and Mood)
  • Consumer Well-Being
  • Prosocial Behaviors
  • Goal Pursuit

Areas of Expertise

  • Consumer Behavior


  • Rudd, Melanie, Jennifer Aaker, and Michael I. Norton (2014), "Getting the Most out of Giving: Concretely-framing a Prosocial Goal Maximizes Happiness," Journal of Experimental Social Psychology, 54 (September), 11-24.
  • Rudd, Melanie, Kathleen D. Vohs, and Jennifer Aaker (2012), "Awe Expands People's Perception of Time, Alters Decision Making, and Enhances Well-Being," Psychological Science, 23 (10), 1130-1136.
  • Aaker, Jennifer, Melanie Rudd, and Cassie Mogilner (2011), "If Money Does Not Make You Happy, Consider Time," Journal of Consumer Psychology, 21 (2), 126-130.

Contact Info

Visit Web Site


  • MARK 4362 - Applied Buyer Behavior


PhD, Marketing, Stanford University
BA, Business Administration (Marketing), University of Washington