Study Abroad: Paris

Paris

Paris Study Abroad Summer II: May 25-31, 2015

“A walk about Paris will provide lessons in history, beauty, and in the point of Life.” - Thomas Jefferson

Paris or La Ville-Lumière" ("The City of Light") is one of the world’s leading tourist destinations. It has a fairytale reputation and is considered to be the luxury capital of the world. It is this reputation that prompted us to partner with ESSEC the leading business school for a Luxury MBA to provide the Bauer Study Abroad to Paris.

This trip is offered to Bauer students and will expose them to (1) the history and marketing of Luxury Brands, and (2) doing business and conducting marketing activities in an International setting. Students may take two courses for up to 6 credit hours, Luxury Branding and International Marketing, and both can be applied to the Marketing Certificate in Product Management.

The Paris Study Abroad is designed to be very experiential and to provide students an unique opportunity to understand how the French have marketed their culture to the world and remained the home to some of the oldest and most revered luxury brands

Some of the program highlights include:

  • History and tour of Paris, including a tour on the River Seine
  • Meeting with the American Chamber of Commerce and Luxury Brand Executives
  • Perfume workshop
  • Tour of famous house of embroidery, Lesage Ecole and an exposure to the History of Fashion
  • Visit to Hermes museum and retail walking tour of flagship stores of some high-end fashion houses
  • Parisian Marketing Scavenger Hunt
  • Visit to the Champagne region for insight into marketing and branding

Logistics:

  • Program Dates: Monday, May 25 – Sunday, May 31, 2015
  • Cost: $2,750.00 per student to include:
    • Hotel for 6 nights in a historic district in the heart of Paris within walking distance to the Louvre
    • Local transportation during stay
    • All breakfasts and some meals
    • Wi-fi access
    • Company tours and experiential outings
    • **Not included: airfare and tuition

Reserve your spot today:

  • The program is open to 24 students
  • If you are interested please email Paris2014@bauer.uh.edu to request a spot in the program with your Peoplesoft Number
  • We will send you an email confirming your spot in the program

Study Abroad: Bauer in Paris

In June, students from the C. T. Bauer College of Business at the University of Houston embarked for the first time on a journey to Paris to study luxury brands and international marketing. Students spent a week touring manufacturers of skincare and cosmetic products, meeting CEOs and learning how perfumes are made and marketed.

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Course Details:

Courses to be during Summer Session II timeframe from Monday, May 25 – Sunday, May 31, 2015

  • All coursework outside of the weeklong trip to Paris will be online

 

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Tentative itinerary

Although the itinerary for this trip is still tentative, past trips have included:

 

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