Department of Marketing & Entrepreneurship

How We Rank

Marketing:

The Chronicle of Higher Education recently ranked Bauer #9 among leading research universities for faculty scholarly productivity in marketing, and Bauer doctoral students have won the Howard Award for the best dissertation in the field of marketing twice in the past decade.

Selling:

Bauer is #1 for Selling. Bauer's Program for Excellence in Selling has the deepest curriculum, largest enrollment and highest corporate support of any university program in selling and sales management, and our Sales Excellence Institute is a hub for sales research and education.

Entrepreneurship:

Entrepreneur magazine and The Princeton Review rank Bauer's undergraduate Entrepreneurship program among the top three in the nation since 2007, and Bauer students have won more awards than any other school in national undergraduate business plan competitions in recent years.

Learn More About Bauer's Marketing Degrees

Recent Publications

  • Du, Rex Yuxing, Ye Hu, and Sina Damangir (2015), "Leveraging Trends in Online Searches for Product Features in Market Response Modeling," Journal of Marketing, Forthcoming.
  • Mullins, Ryan, Michael Ahearne, Son Lam, Zach Hall and Jeff Boichuk (2014), "Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability," Journal of Marketing, forthcoming.
  • Ahearne, Michael, Florian Kraus and Son Lam (2014), "Performance Impact of Middle Managers' Adaptive Strategy Implementation: the Role of Social Capitol," Strategic Management Journal, 35 (1), 68-87.
  • Boichuk, Jeff, Willy Bolander, Zachary R. Hall, Michael Ahearne, William Zahn, and Melissa Nieves (2014), "Learned Helplessness among Newly Hired Salespeople and the Influence of Leadership," Journal of Marketing, 78(1), 95-111.
  • Hu, Ye, Rex Du, and Sina Damangir (2014), "Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data," Journal of Marketing Research, 51 (3), 300-310.

Read more on our Recent Publications page

News

Doctoral alum Raj Echambadi was named Associate Dean of Outreach and Engagement for the College of Business at the University of Illinois.

Doctoral alum Nancy Albers-Miller was named Dean of the School of Business at Pacific Lutheran University.

Doctoral alum Raj Echambadi was named to the editorial board for Strategic Management Journal.

Doctoral student Zach Hall's dissertation, "Salesperson Intuition: Its Critical Role in the Sales Process and Antecedents," was named runner-up for the Academy of Marketing Science Mary Kay Award for best dissertation in the field of marketing.

Doctoral alum Ryan Mullins won the 2013 Doctoral Dissertation Award from the American Marketing Association Sales Special Interest Group (Sales SIG) for his dissertation "Salesperson Judgment (In)accuracy: An Integrative Conceptual Framework and Empirical Evidence." Doctoral alum Babak Hayati was runner-up for "Implementing Marketing Strategies through Business-to-Business Sales Forces: A Social Network Perspective."

Read more award stories on our Marketing Awards page

 

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Department of Marketing & Entrepreneurship
University of Houston
334 Melcher Hall
Houston, Texas 77204-6021
Phone: 713-743-4555
Fax: 713-743-4572