Entrepreneurship
3310: Introduction to Entrepreneurship
Cr. 3. (3-0). Prerequisite: junior standing. An overview of entrepreneurship, including innovation, business opportunities, and concept generation and development.
3312: Intrapreneurship
Cr. 3. (3-0). Prerequisite: junior standing. Entrepreneurial activities within an existing organization.
4320: Entrepreneurial Revenue
Cr. 3. (3-0). Prerequisites: ENTR 3310 and approval of entrepreneur coordinator. Revenue projections for business, with pricing and marketing strategies.
4330: Entrepreneurial Costs and Budgets
Cr. 3. (3-0). Prerequisites: ENTR 3310 and approval of entrepreneur coordinator. Cost research and relationships between income, balance sheets, cash flow, capital budgets, and operating budget statements.
4340: Entrepreneurial Organizations, Capitalization, and Funding
Cr. 3. (3-0). Prerequisites: ENTR 3310 and approval of entrepreneur coordinator. Concepts and issues in legal forms of organizations, capitalization choices, and sources of funding.
4350: Entrepreneurial Business Plan
Cr. 3. (3-0). Prerequisites: ENTR 4320 and 4330. Development of a business plan for entrepreneurs.
4360: Implementation of Entrepreneurial Business Plan
Cr. 3. (3-0). Prerequisite: ENTR 4350. Negotiations with active business persons to implement the business plan.
4397: Selected Topics in Entrepreneurship
Cr. 3. (3-0). Prerequisites: junior standing and approval of chair or program director. May be repeated when topics vary.
4398: Special Problems in Entrepreneurship
Cr. 3. (3-0). Prerequisites: junior standing and approval of chair.
Marketing
3336: Elements of Marketing Administration
Cr. 3. (3-0). Prerequisite: junior standing. Marketing orientation of the political, social, legal, and economic environments. Development of marketing programs incorporating these perspectives. Formulation of strategies for the design, pricing, channels, and promotion of products/services.
3337: Professional Selling
Cr. 3. (3-0). Prerequisite: junior standing. Basic concepts of selling.
3399:4399: Senior Honor Thesis
Cr. 3 per semester. Prerequisites: approval of department chair and Bauer College's Office of Undergraduate Business Programs.
4179: Call Center Laboratory
Cr. 1. (0-3). Prerequisite: MARK 3337. Laboratory instruction in call center operation.
4198:4298:4398: Special Problems
Cr. 1-3 per semester. Prerequisites: junior standing and approval of chair.
4338: Information for Marketing Decisions
Cr. 3. (3-0). Prerequisites: STAT 3331 or equivalent and MARK 3336. Overview of research methods and major information needs in marketing decisions.
4339: Database Marketing
Cr. 3. (3-0). Prerequisite: STAT 3331 and MARK 3336. Use of database information to guide marketing decisions.
4362: Applied Buyer Behavior
Cr. 3. (3-0). Prerequisite: MARK 3336. The applications of buyer behavior in the execution of marketing strategy.
4363: International Marketing
Cr. 3. (3-0). Prerequisite: MARK 3336. Concepts and strategies in international marketing.
4365: Electronic Commerce
Cr. 3. (3-0). Prerequisite: MARK 3336. Models, issues, theories, and Internet resources related to electronic commerce.
4366: Business-to-Business Marketing
Cr. 3. (3-0). Prerequisite: MARK 3336. Concepts and problems in marketing to business organizations.
4367: Advertising and Promotion Management
Cr. 3. (3-0). Prerequisite: MARK 3336. Concepts and problems in advertising decisions.
4372: Services Marketing
Cr. 3. (3-0). Prerequisite: MARK 3336. Marketing services. Service quality effects on firm performance. Integration of perspectives of top management, marketing, operations, and human resource management.
4373: Advanced Professional Selling
Cr. 3. (3-0). Prerequisites: MARK 3337 and approval of coordinator. Advanced selling including negotiation skills and buying behavior.
4374: Sales Management
Cr. 3. (3-0). Prerequisites: MARK 3337 and approval of coordinator. Managing sales personnel, defining sales territories, sales forecasting, and budgeting issues.
4375: Key Account Selling
Cr. 3. (3-0). Prerequisites: MARK 3337 and approval of coordinator. Selling to key accounts and complex enterprises. Account segmentation, strategic account plans, and the complex sales cycle.
4376: Sales Force Automation
Cr. 3. (3-0). Prerequisites: MARK 3337 or DISC 3376 and approval of coordinator. Systems and software used to support and enhance selling and sales management.
3339: Marketing Strategy and Planning (formerly MARK 4389)
Cr. 3. (3-0). Prerequisite: MARK 3336. Choosing marketing strategies and developing marketing plans.
4390: Marketing for Nonprofit Organizations
Cr. 3. (3-0). Prerequisite: MARK 3336. Marketing for nonprofit organizations that are both mission and market driven. Taught as a practicum involving projects for nonprofit organizations.
4397: Selected Topics in Marketing
Cr. 3. (3-0). Prerequisites: junior standing and approval of chair or program director. May be repeated when topics vary.
