Department of Marketing & Entrepreneurship

Marketing Course Descriptions

Undergraduate Courses

Note: F1 = Fall Session 1; F2 = Fall Session 2; S1 = Spring Session 1; S2 = Spring Session 2;
SU1-4 = Summer Session 1-4; All courses are 3 credit hours unless otherwise marked.

ENTREPRENEURSHIP
COURSE # COURSE NAME
(click for syllabus)
Fall Winter
(Mini)
Spring Summer
SU1 SU2
ENTR 3310 Introduction to Entrepreneurship Fall Winter Spring
ENTR 3312 Corporate Entrepreneurship Fall Spring
ENTR 4320 Entrepreneurial Revenue Spring
ENTR 4330 Entrepreneurial Costs & Budgets Spring
ENTR 4340 Entrepreneurial Organizations,
Capitalization, & Funding
Fall
ENTR 4350 Entrepreneurial Business Plan Fall
ENTR 4360 Implementation of Entrepreneurial Business Plan Spring
ENTR 4396 Entrepreneurship Internship Spring
ENTR 4397 Cougar Venture Fund Spring
ENTR 4397 Social Entrepreneurship Spring
MARKETING
COURSE # COURSE NAME
(click for syllabus)
Fall Winter
(Mini)
Spring Summer
SU1 SU2
MARK 3336 Elements of Marketing Administration Fall Spring SU1
MARK 3337 Professional Selling Fall Winter Spring SU1 SU2
MARK 3339 Marketing Strategy & Planning Fall Spring SU1 SU2
MARK 4179 Sales Practicum Fall
MARK 4338 Marketing Research Fall Spring
MARK 4339 Database Marketing
MARK 4362 Applied Buyer Behavior Fall Spring
MARK 4363 International Marketing Spring
MARK 4364 Retailing Management Fall
MARK 4365 Internet Marketing Fall Spring
MARK 4366 Business-to-Business Marketing Fall
MARK 4367 Advertising & Promotion Management Fall Spring
MARK 4368 Pricing Spring
MARK 4372 Services Marketing Spring
MARK 4373 Advanced Professional Selling Fall Spring
MARK 4374 Sales Management Fall Spring
MARK 4375 Key Account Selling Fall Spring
MARK 4376 Sales Force Automation Fall Spring
MARK 4396 Marketing Internship Spring
MARK 4397 Sales Career Skills Spring
MARK 4397 Internet Marketing Practicum Spring
MARK 4397 Managing Sales Force Productivity Winter

All courses are 3 credit hours unless otherwise marked.

Semester Legend

F1 = Fall Session 1 SU1 = Summer Session 1
F2 = Fall Session 2 SU2 = Summer Session 2
S1 = Spring Session 1 SU3 = Summer Session 3
S2 = Spring Session 2 SU4 = Summer Session 4
×

Graduate Courses

Note: F1 = Fall Session 1; F2 = Fall Session 2; S1 = Spring Session 1; S2 = Spring Session 2;
SU1-4 = Summer Session 1-4; All courses are 3 credit hours unless otherwise marked.

ENTREPRENEURSHIP
COURSE # COURSE NAME
(click for syllabus)
Fall Spring Summer
F1 F2 S1 S2 SU1 SU2 SU3 SU4
ENTR 7336 Entrepreneurship Overview Fall
ENTR 7337 Entrepreneurship Capital & Legal Forms Spring
ENTR 7397 Corporate Entrepreneurship Fall
ENTR 7397 Venture Fund Fall Spring
ENTR 7397 Social Entrepreneurship Fall Spring
GENERAL BUSINESS
COURSE # COURSE NAME
(click for syllabus)
Fall Spring Summer
F1 F2 S1 S2 SU1 SU2 SU3 SU4
GENB 7393* Business Consulting Lab I Fall Spring
GENB 7394* Business Consulting Lab II Fall Spring
GENB 7397 Books MBAs Should Read SU1
GENB 7A97 Business Communication (1.5) F1 F2 S2
MARKETING
COURSE # COURSE NAME
(click for syllabus)
Fall Spring Summer
F1 F2 S1 S2 SU1 SU2 SU3 SU4
MARK 6A61 Marketing Administration (1.5) F1 F2
MARK 7A97 Marketing Strategy (1.5) F2 S2
MARK 7362 Marketing Research Fall
MARK 7365 Internet Marketing Fall
MARK 7368 Integrated Marketing Communications Spring
MARK 7369 International Marketing SU2
MARK 7371 Pricing Strategy Spring
MARK 7372 Services Marketing Spring
MARK 7373 Business to Business Marketing SU4
MARK 7374 New Product Development Fall
MARK 7376 Strategic Brand Management SU4
MARK 7377 Customer Relationship Management Spring
MARK 7378 Strategic Selling Fall
MARK 7379 Sales Leadership Spring
MARK 7393 Business Consulting Lab I Fall Spring
MARK 7394 Business Consulting Lab II Fall Spring
MARK 7397 Web Analytics Spring
MARK 7370 Luxury Brand Management SU2

* Cross listed as MARK courses

All courses are 3 credit hours unless otherwise marked

Semester Legend

F1 = Fall Session 1 SU1 = Summer Session 1
F2 = Fall Session 2 SU2 = Summer Session 2
S1 = Spring Session 1 SU3 = Summer Session 3
S2 = Spring Session 2 SU4 = Summer Session 4
×
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Department of Marketing & Entrepreneurship
University of Houston
334 Melcher Hall
Houston, Texas 77204-6021
Phone: 713-743-4555
Fax: 713-743-4572