7336: Entrepreneurship Overview
Cr. 3. (3-0). Prerequisites: graduate standing. The nature of the entrepreneurial business process.
7337: Entrepreneurship Capital and Legal Forms
Cr. 3. (3-0). Prerequisites: graduate standing.
Capital alternatives and legal form options for entrepreneurs.
7381: Technology Commercialization
Cr. 3. (3-0). Prerequisites: graduate standing.
Issues and challenges in commercializing technology, with an emphasis on assessing commercial potential, early stage market research, and commercialization strategies.
7383: Technology Commercialization Projects
Cr. 3. (3-0). Prerequisites: graduate standing and approval of instructor.
Application of technology commercialization processes.
7397: Selected Topics in Entrepreneurship
Cr. 3. (3-0).
Prerequisites: graduate standing and approval of chair or program director. May be repeated for credit when topics vary.
Marketing
6361: Marketing Administration
Cr. 3. (3-0). Prerequisite: graduate standing. Marketing orientation and concepts; marketing programs incorporating the societal perspective in formulating strategies for the design, pricing, channeling, and promotion of products/services.
6398: Research
Cr. 3 per semester. Prerequisites: graduate standing and approval of chair.
7362: Management of Marketing Information
Cr. 3. (3-0). Prerequisites: MARK 6361 and DISC 6360. Acquiring and effectively utilizing market information in decision-making.
7365: Internet Marketing
Cr. 3. (3-0). Prerequisites: MARK 6361.
Concepts, issues and theories of marketing as enabled by Internet technologies including search, networks, and social media and applied to advertising, branding and managing customer relationships.
7366: Web Analytics
Cr. 3. (3-0). Prerequisites: MARK 6361.
Use of web analytics to generate strategic and tactical insights to optimize Internet marketing efforts.
7367: Internet Marketing Projects
Cr. 3. (3-0). Prerequisites: MARK 6361 and approval of instructor.
Application of Internet marketing concepts, analytics, and methods.
7368: Integrated Marketing Communications
Cr. 3. (3-0). Prerequisites: MARK 6361. The use of advertising, public relations, and other promotional tools.
7371: Pricing Strategy
Cr. 3. (3-0). Prerequisites: graduate standing. Pricing concepts and analytic tools for maximizing profitability.
7372: Services Marketing
Cr. 3. (3-0). Prerequisites: graduate standing and MARK 6361.
Addresses unique aspects of services, such as intangibility, lack of inventory and close interaction between provider and customer, as well as the associated marketing and managment tasks for the provider, including managing demand and human resources. Special emphasis on the determinants of service quality and the link between internal business practices and customer satisfaction.
7373: Business to Business Marketing
Cr. 3. (3-0). Prerequisites: MARK 6361. Characteristics of business buyers and guidelines for effective B2B marketing.
7374: New Product Development
Cr. 3. (3-0). Prerequisites: graduate standing and MARK 6361. New product development and testing, business analysis for new products and applications of marketing planning models for successful introduction of new products.
7376: Brand Management
Cr. 3. (3-0). Prerequisites: graduate standing and MARK 6361. Theory and practice of brand and product management.
7377: Customer Relationship Management
Cr. 3. (3-0). Prerequisites: graduate standing and MARK 6361. Building blocks of customer relationship management, database analytic links to strategy, acquisition and retention of customers, measurement and use of customer lifetime value, loyalty programs, personalization.
7378: Strategic Selling
Cr. 3. (3-0). Prerequisite: graduate standing and MARK 6361. Developing and managing major accounts with an emphasis on selling to complex enterprises with high-margin opportunities. Examining new ways to segment accounts. Business-to-business emphasis.
7379: Sales Leadership
Cr. 3. (3-0). Prerequisite: graduate standing, MARK 6361 and consent of instructor. Activities and problems of sales management; i.e. the process of formulating, implementing, evaluating, and controlling a sales program.
7381: Technology Commercialization
Cr. 3. (3-0). Prerequisites: graduate standing. Issues and challenges in commercializing technology, with an emphasis on assessing commercial potential, early stage market research, and commercialization strategies.
7383: Technology Commercialization Projects
Cr. 3. (3-0). Prerequisites: graduate standing and approval of instructor. Application of technology commercialization processes.
7393: Business Consulting Lab I
Cr. 3. (3-0). Prerequisite: Graduate standing and permission of instructor. May be repeated for credit when topics change. Consulting and engagement management practices. Involves participation in a live project.
7394: Business Consulting Lab II
Cr. 3. (3-0). Prerequisite: Graduate standing and permission of instructor. May be repeated for credit when topics change. Consulting and engagement management practices. Involves participation in a live project.
7397: Selected Topics in Marketing
Cr. 3. (3-0). Prerequisites: graduate standing and approval of chair or program director. May be repeated for credit when topics vary.
