Department of Marketing & Entrepreneurship

Doctoral Courses in Marketing

Each student must file a PH.D. degree plan which outlines the schedule and timing of coursework in the doctoral program.It should be constructed in light of the PH.D. policies of the Marketing Department. The 21 semester hours of marketing (7 courses) included in the PH.D. program must include the following three core courses:

CORE
COURSE # CORE COURSES IN MARKETING MOST RECENT INSTRUCTOR
MARK 8335 Marketing Models Sam Hui
MARK 8337 Behavioral Constructs in Marketing Vanessa Patrick
MARK 8338 Marketing Management & Strategy Michael Ahearne
Other courses included in PH.D. marketing field are:
COURSE # OTHER PH.D MARKETING COURSES MOST RECENT INSTRUCTOR
MARK 8336 Marketing Research Methods Ed Blair
MARK 8349 Multivariate Methods in Marketing James Hess
MARK 8379 Modern Choice Modeling James Hess
MARK 8397 Academic Writing & Presenting Betsy Gelb
MARK 8397 Psychology of Decision Making Partha Krishnamurthy

Find more information about our Marketing Ph.D. program at http://www.bauer.uh.edu/doctoral/marketing/index.php.

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Department of Marketing & Entrepreneurship
University of Houston
334 Melcher Hall
Houston, Texas 77204-6021
Phone: 713-743-4555
Fax: 713-743-4572