Department of Marketing & Entrepreneurship

Fall 2014 Seminar Series

Time: Friday 10:30 a.m. - 12:00 Noon
Location: 365B Melcher Hall (Enter through Suite 365 Lobby)
Open to Public: No reservation or registration required.

Note: Topics and Abstracts will be added to this page throughout the semester

Date Speaker Topic
Sept. 12 Gerry Tellis
USC
    "Crowdsourcing Innovations"
  • Click to read Abstract

    Due to the growth of Web 2.0, crowdsourcing ideas for innovation has now become important for ideation. The success of crowdsourcing depends on the number and quality of ideas generated by ideators (participants) in the contest. With few exceptions (e.g., Bayus 2013 and Girotra, Terwiesch, and Ulrich 2010), research is sparse as to what characteristics of ideators lead to good quality ideas. We test for four such characteristics, prior success, time in contest, social learning, and productivity. Our theory come from experimental studies while our data come from 9 crowdsourcing competitions conducted for large corporations in real markets.

    We find that social learning has a significant positive influence on success. However, the measure of social learning that best associates with success is betweenness centrality not network centrality. Contrary to Terwiesch and Ulrich (2010), productivity per day is negatively related to success. After controlling for other variables, time has a negative effect on success. This means merely sitting in the contest and not participating in order to take and not give hurts success. Most importantly, contrary to Bayus (2013), prior success is positively related to current success This result suggests that talent rather than fixation is an important driver of ideator’s success. We discuss theoretical and managerial implications.

Sept. 26 Barbara Bickart
Boston
Oct. 3 Jean-Pierre Dubé
Chicago
Oct. 10 Cassie Mogilner
Wharton
Oct. 31 Leonard Lee
NUS
Nov. 7 Qiaowei Shen
Wharton
Nov. 14 Puneet Manchanda
Michigan
Nov. 21 Frank Mulhern
Northwestern

Spring 2015 Seminar Series

Time: Friday 10:30 a.m. - 12:00 Noon
Location: 365B Melcher Hall (Enter through Suite 365 Lobby)
Open to Public: No reservation or registration required.

Note: Topics and Abstracts will be added to this page throughout the semester

Date Speaker Topic
Jan. 23 Adam Duhachek
Indiana
Jan. 30 Dmitri Kuksov
UT Dallas
Feb. 13 Aner Sela
Florida
Feb. 20 Yi Qian
Northwestern
March 13 Leigh McAlister
UT Austin
March 27 Dinah Vernik
Rice
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Department of Marketing & Entrepreneurship
University of Houston
334 Melcher Hall
Houston, Texas 77204-6021
Phone: 713-743-4555
Fax: 713-743-4572