Jeff is a Marketing PhD student interested in strategy and empirical modeling research. As a member of the Sales Excellence Institute, he has worked with several B2B sales forces, including CITGO, Ecolab, Hearst Media Services, and Valspar. For his research on earnings management practices in the sales force, Jeff was recently named an ISBM Business Marketing Doctoral Fellow.
Prior to joining us, Jeff earned an M.S. in Marketing from Brock University in Canada, ranking at the top of its Goodman School of Business. While at Brock, he worked closely with companies in the travel, industrial food supply, and financial services sectors, including CAA, TFI Food Equipment Solutions, and the Royal Bank of Canada. He also wrote a master's thesis during this time, which is now in print in the June 2013 issue of the Journal of Retailing.
- Customer Orientation
- Earnings Management
- Sales and Prejudice
- Sales Force Incentives
- Boichuk, Jeffrey P., Willy Bolander, Zachary R. Hall, Michael Ahearne, William J. Zahn, and Melissa Nieves (2014), "Learned Helplessness among Newly Hired Salespeople and the Influence of Leadership," Journal of Marketing, forthcoming.
- Boichuk, Jeffrey P. and Bulent Menguc (2013), "Engaging Dissatisfied Retail Employees to Voice Promotive Ideas: The Role of Continuance Commitment," Journal of Retailing, 89(2), 207-218.
- Menguc, Bulent and Jeffrey P. Boichuk (2012), "Customer Orientation Dissimilarity, Sales Unit Identification, and Customer-Directed Extra-Role Behaviors: Understanding the Contingency Role of Coworker Support," Journal of Business Research, 65(9), 1357-1363.
B.B.A. (Honors) - Brock University
M.S. in Marketing - Brock University