Jeff Boichuk

PhD Student

Jeff Boichuk


Jeff is a doctoral candidate interested in strategy and empirical modeling research. As a member of the Sales Excellence Institute, he has worked with several B2B sales forces, including BASF, CITGO, Ecolab, Hearst Media Services, Schlumberger, and Valspar. For his research on earnings management practices in the sales force, Jeff was recently named an ISBM Business Marketing Doctoral Fellow. Also, other research of his, published in the Journal of Marketing, has been covered by Selling Power, the most widely distributed media outlet focused on the sales profession.

Prior to joining us, Jeff earned an M.S. in Marketing from Brock University in Canada, ranking at the top of its Goodman School of Business. While at Brock, he worked closely with companies in the travel, industrial food supply, and financial services sectors, including CAA, TFI Food Equipment Solutions, and the Royal Bank of Canada. He also wrote a master's thesis during this time, which is now in print in the June 2013 issue of the Journal of Retailing.

Curriculum Vitae

Research Interests

  • Business-to-Business Marketing
  • Marketing Analytics
  • Sales Force Effectiveness


Contact Info

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B.B.A. (Honors) - Brock University
M.S. in Marketing - Brock University