Rambod Dargahi

PhD Student

Rambod Dargahi


Rambod Dargahi is a doctoral student in Marketing at the C.T. Bauer College of Business, University of Houston. Prior to beginning his doctoral studies, Rambod received a Bachelor in Electrical Engineering from University of Tehran and an MBA from Sharif University of Technology. Having been trained in Mathematics and Economics, he is interested in marketing phenomena from an analytical modeling perspective.

Rambod is currently working on modeling a form of marketing strategy known as co-creation. Co-creation is the act of engaging customers in service or production processes to create mutual value through dynamic collaboration and within experience environments. As his primary interests, Rambod aims to understand the ways in which firms implement this strategy and customers choose their ideal products.

Working Paper

"Co-Creation with Bandwagon Effects," with James D. Hess, and Niladri Syam (Target: Journal of Marketing Research).

Research Interests

  • Crowdsourcing
  • Co-creation
  • User Innovation
  • New Product Development
  • Social Media Marketing
  • Social Networks

Contact Info

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MBA, Sharif University of Technology
BA Electrical Engineering, University of Tehran