Ye Hu holds a Ph.D. in Marketing from The Wharton School of the University of Pennsylvania and a B.E. in Economics, B.Sc. in Automotive Engineering from Tsinghua University. Prior to joining the faculty at the C.T. Bauer College of Business, He was on the faculty at Purdue University. His recent research focuses on leveraging Internet search data to study how consumers respond to marketing mix dynamically. He was the finalist for the Paul E. Green Award of Journal of Marketing Research in 2005. His paper was awarded the Journal of Advertising Research best paper in 2007. His papers have appeared in Journal of Marketing Research, Marketing Letters, Journal of Advertising Research, Journal of Retailing, Journal of Marketing, Journal of Interactive Marketing, and Management Science.
- Internet marketing
- Assortment competitive strategies in retailing
- Conjoint analysis