Doctoral

Core Courses in Marketing

Each student must file a Ph.D. degree plan which outlines the schedule and timing of coursework in the doctoral program.It should be constructed in light of the Ph.D. policies of the Marketing Department. The 21 semester hours of marketing (7 courses) included in the Ph.D. program must include the following three core courses:

Core Courses in Marketing Most recent instructor
Marketing Models MARK 8335 James Hess
Behavioral Constructs in Marketing MARK 8337 Vanessa Patrick
Marketing Management and Strategy MARK 8338 Niladri Syam

Other courses included in Ph.D. marketing field are:

Other Ph.D. Marketing Courses Most recent instructor
Marketing Research Methods MARK 8336 Michael Ahearne
Academic Writing and Presenting MARK 8397 Betsy Gelb
Psychology of Decision Making MARK 8397 Partha Krishnamurthy
Modern Choice Modeling MARK 8379 James Hess

6000 level marketing courses may not be applied to the core requirement of 21 semester hours of marketing.

RESEARCH REQUIREMENTS

12 credit hours of research methods are mandatory. MARK 8349 is required and the other 9 credit hours of research requirements should be selected from the courses listed below or other research courses in consultation with the student’s Advisory Committee and the Ph.D. Program Coordinator:

Research Courses in Marketing Most recent instructor
Multivariate Methods in Marketing MARK 8349 James Hess
Modern Choice Modeling MARK 8379 James Hess
Quantitative Economic Analysis ECON 7330 Carolina Villegas-Sanchez
Econometrics I ECON 7331 Christian Murray
Econometrics II ECON 8331 Christian Murray
Time Series I ECON 7393 Christian Murray
Structural Equation Modeling DISC 8397 Wynne Chin
Regression Analysis DISC 8397 Joaquín Díaz-Sáiz
Statistics for Psychology PSYC 6300 KarlaStuebing
Experimental Design PSYC 6302 KarlaStuebing
Social Psychological Methodology PSYC 6381 RaymondKnee
Structural Equations in Psychology PSYC 7305 ParasMehta
Psychological Methodology PSYC 7345 KarlaStuebing
Qualitative Methods SOC 6311 Joseph Kotarba
Qualitative Research Methods SOCW 8323 Avelardo Valdez

Click on course title for a recent syllabus for the course.

SUPPORTING FIELD COURSEWORK

Selection of a supporting field and the specific courses used to satisfy the supporting field requirements shall be made by the student subject to approval by his or her Advisory Committee. The supporting field can be chosen within the College (e.g., accountancy and taxation, international business, management, finance, supply chain management, statistics and operations research) or outside the BCB (e.g., economics, psychology, and sociology). Selection of specific graduate-level courses must meet any requirements that may exist in the selected department. Supporting fields may be selected outside the Bauer College of Business when such areas are compatible with the student's program of study. Some courses are seen below. 6000 level courses may not be taken without the permission of the Ph.D. Coordinator.

Selected Courses Course Number Most recent instructor
Microeconomics Theory 1 ECON 7341 Janet Kohlhase
Microeconomics 2 ECON 7342 Gergely Ujhelyi
Price Theory 1 FINA 8397 Natalia Piqueira
Strategy and Organizational Theory MANA 8331 Dusya Vera
Organizational Behavior and Management Theory MANA 8336 Richard DeFrank
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Professor Vanessa Patrick,
Director of Doctoral Programs


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