Doctoral

Ph.D. Symposium

UH Marketing Doctoral Symposium

The purpose of the UH Doctoral Symposium is to provide doctoral students in marketing from different universities an opportunity to discuss their current research with a group of peers prior to facing the challenges of academic life. It also provides them with an arena to meet with students and faculty from other universities and to develop professional relationships with them.

See images from the 2012 symposium here

31st Annual Symposium

Meet and Greet

Welcoming Remarks

Professor Edward Blair - University of Houston

Introduction of the Keynote Speaker

Professor Michael Ahearne - University of Houston

Keynote Address
“Some Learnings That I Have Found Valuable After 45 Years in Marketing Science”

Professor Leonard Lodish - University of Pennsylvania

Faculty and Student Discussions
Session I – Modeling
Chair: Professor Rex Du

“Incentive-Compatible Preference Measurement with Boundedly Rational Consumers”
By Liu (Cathy) Yang, Columbia University

“Modeling Cross-Category Dependencies in Households’ Purchase Incidence Outcomes”
By Alexander Chaudhry, Rice University

“To Markdown or Not to Markdown, That is The Question: An Empirical Investigation of Fashion Goods”
By Aidin Namin, University of Texas at Dallas

Session II – Consumer Behavior
Chair: Professor Vanessa Patrick

“Green Confessions: The Moderating Influence of Religiosity on Pro-environmental Compensatory Consumption”
By Daniele Mathras, Arizona State University

“All Things Considered: When Budgeting Facilitates Savings Goal Pursuit”
By Min Jung Kim, Texas A&M University

“Thanks for What I’ve Got and Thanks for What I’ve Not: The Effects of Being Grateful, and What We Are Grateful For, on Evaluations of Products”
By Hyunjung (Crystal) Lee, University of Texas at Austin

Session III – Modeling
Chair: Professor James Hess

“Social Network Games: An Emerging Platform for Product Placement Advertising”
By Huazhong Zhao, University of Florida

“Compensation for Team Selling Sales force: A Model and Experiments”
By Ying Yang, University of Houston

“Social Learning from Interdependent Sources”
By Jae Young Lee, University of Pennsylvania

Session IV – Modeling
Chair: Professor
Seshadri Tirunillai

“Why do New Car Dealers Sell Used Cars? A Structural Analysis of the Impact of Used Car Markets on the Automobile Distribution Channel”
By Dinakar Jayarajan, University of Southern California

“Payment Format, Decision Rights & Human Capital in Technology Licensing: A Cross-National Empirical Investigation”
By Shan Yu, University of Arizona

“Online Daily Deals: A Joint Model of Participation and Outcome”
By Paul Hoban, University of California at Los Angeles

Our doctoral students organize the Doctoral Symposium every year.

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Professor Vanessa Patrick,
Director of Doctoral Programs


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