UH Marketing Doctoral Symposium
The purpose of the UH Doctoral Symposium is to provide doctoral students in marketing from different universities an opportunity to discuss their current research with a group of peers prior to facing the challenges of academic life. It also provides them with an arena to meet with students and faculty from other universities and to develop professional relationships with them. To see a short video about the Symposium, click here.
See images from the 2012 symposium here
29th Annual Symposium
| Meet and Greet |
|---|
  |
| Welcoming Remarks |
Professor Jim Hess - University of Houston
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| Keynote Speaker Introduction |
Professor Rex Du - University of Houston
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| Keynote Address “How to survive the Publish or Perish game” |
Professor Wagner Kamakura
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| Faculty and Student Discussions |
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| Session I – Presentations Chair: Professor Rex Du |
“From categorization to judgment: Seeing your traits in what you own (and their opposite in what
you don’t)”
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“Does connectedness improve consumer’s choices to capitalize on the experience of others”
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“Is It Worth the Money? The Effects of Regulatory Focus on Consumers’ Sensitivity to Price
and Quality”
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| Session II – Presentations Chair: Professor Ye Hu |
“Priming vs. Wearout: Early Prelaunch Advertising, Online Buzz, and New-Product Sales”
|
“Considering the Joint Impact of Fashion and Consumption Utility on Conspicuous Goods Using an Analytical Model”
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“The Job Market for Assistant Professors in Marketing”
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| Session III – Presentations Chair: Professor Jim Hess |
“Do Group-Based Incentives Work? Evidence from the Lab and the Field”
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“Don't Go to the Grocery Store Hungry? The Effect of Hunger on Food Attractiveness and Consumption”
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“Mass Behavior in a World of Connected Strangers: A Theoretical Model of Social Learning with Experimental Evidence”
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| Session IV – Presentations Chair: Professor Rupinder Jindal |
“Customer Divestment”
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“How brand relationships foster forgiveness: The mediating roles of desire to restore the relationship and biased processing”
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| Plaque Presentation and Concluding Remarks |
Professor Wagner Kamakura and Professor Edward Blair - University of Houston
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