Blue Ocean Strategy Workshop

Tap Into Uncontested Markets

May 23, 2017 | 1 p.m. - 5 p.m.

May 24, 2017 | 9 a.m. - 5 p.m.


This course provides participants with a foundation in Blue Ocean Strategy using experiential learning techniques that can be applied to almost any company in any industry. Blue Ocean Strategy is a set of systematic tools that use an analytical framework to allow companies to break away from the red ocean of bloody competition and create a Blue Ocean of uncontested market spaces in which their competition is irrelevant. Based on the National best-selling book by Professors Kim and Mauborgne, Blue Ocean Strategy takes years of research in dozens of industries and demonstrates how a specific, well-executed strategy can move companies ahead of the competition.


Dr. Alan D. Lish D.B.A. | Bio


Time Day 1 (Afternoon Only) Day 2 (Morning & Afternoon)

9 a.m. - 12 p.m.

Blue Round 1 Decisions
Blue Round Debriefing
Discussion of BOS Principles
Introduction to Blue Round 2
Blue Round 2 Decisions

1 - 5 p.m.

Introduction to Blue Ocean Strategy
Blue Ocean Strategy Tools
Introduction to BOS Simulation
Red Round Simulation
Introduction to Blue Round

Blue Round 2 Debrief
Introduction to Blue Round 3
Blue Round 3 Decisions
Blue Round 3 Debrief
Workshop Wrap-up

*NOTE: The Participant Handbook is part of the simulation. There is no need to purchase/read the book “Blue Ocean Strategy” by Kim & Mabourgne.

Custom program: This course could also be offered as a custom program to specific companies.


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CONTACT US: Gary Randazzo, Director:, 713-743-4754 | Brittney Edwards, Program Coordinator: 713-743-4702