Graduate and Professional Programs

Master of Science in Marketing

Program Overview
For information on the MS in Marketing program, please contact:

Edward Blair
Michael J. Cemo Professor of Marketing & Entrepreneurship and Chair of the Department of Marketing & Entrepreneurship

The goal of the Master of Science in Marketing program is to provide graduates with skills that allow them to effectively market goods and services and advance their careers and businesses.

The program offers a wide variety of electives that give students not just a broad understanding of marketing, but also the flexibility to build deep knowledge in specialized areas such as:

  • Interactive (or digital) marketing
  • Marketing analytics
  • Product development and management
  • Sales management




MBA & MS Specialized Programs
Full-Time & Professional MBA
Executive MBA
MS Accountancy
MS Finance
MS Global Energy Management
MS Management Information Systems
MS Marketing
MS Supply Chain Management
Joint Degrees
BS Industrial Engineering/MBA
Doctor of Jurisprudence (MBA/JD)
Master of Science in Hospitality Management (MBA/MS)
Master of Industrial Engineering (MBA/MIE)
Master of Social Work (MBA/MSW)
Energy MBA
Current Students
Student Resources
Academic Information
Rockwell Career Center
Convocation & Commencement
Information Sessions & Events
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Rockwell Career Center

As a Bauer MBA student, you will have access to a wide array of developmental, job search, networking and recruitment opportunities— coupled with career guidance from experienced and well-respected career specialists.

The Rockwell Career Center has an entire team of specialists who work exclusively with Bauer MBA students for professional development services.

Learn more about the
Rockwell Career Center


GEMI Symposium

Reliability and Security Across the Energy Value Chain

March 11


C. Gregory Harper
C. Gregory Harper

President, Gas Pipelines and Processing, Enbridge


Learn more.