Edward Blair

Professor - Department Chair

Edward Blair

Bio

Dr. Edward Blair is the Michael J. Cemo Professor of Marketing & Entrepreneurship and Chair of the Department of Marketing & Entrepreneurship in the C. T. Bauer College of Business, University of Houston. He also serves on the Journal of Consumer Research Policy Board, representing the American Association for Public Opinion Research. He previously served as chair of the American Statistical Association Committee on Energy Statistics, which advises the U.S. Energy Information Administration on statistical matters, as a member of the U.S. Census Bureau Advisory Committee, and as a National Science Foundation panelist in Innovation and Organizational Change.

Dr. Blair's research interests include survey research methods and price information processing by consumers. His research has been published in journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Public Opinion Quarterly, Sociological Methods and Research, Journal of Advertising Research, Journal of the Academy of Marketing Science, Journal of Retailing, and elsewhere. He has served on the editorial boards of the Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Business Research, and as national conference chair for the American Marketing Association (AMA).

In addition to teaching university classes, Dr. Blair has taught in a variety of professional programs, including the American Marketing Association's School of Marketing Research (for research professionals) and Advanced Research Techniques Forum. He also has served as a consultant to various companies and as an expert witness in various lawsuits.

Research Interests

  • Survey research methods
  • Price information processing by consumers

Areas of Expertise

  • Entrepreneurship
  • Marketing
  • Research methods

Working Papers

  • Blair, Edward and Jaime Noriega. "Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?" Journal of Marketing. [forthcoming]
  • Blair, Edward, K. Aboulnasr, R. Chandy and O. Narasimhan. "Competitive Response to Radical Innovations." Journal of Marketing. [forthcoming]
  • Contact Info

    Phone:
    713-743-4565
    Email:
    blair@uh.edu
    Room:
    385F
    Website:
    No Web Site Currently

    Courses

    • MARK 3336 Elements of Marketing
    • MARK 6361 Marketing Administration
    • ENTR 4340 Entrepreneurial Capital

    Education

    B.S.
    University of Illinois
    Ph.D.
    University of Illinois