Yashar Atefi is a doctoral student in Marketing at Bauer College, University of Houston. He is interested in applying empirical modeling techniques to marketing strategy problems.
Yashar has won several awards for his research and teaching. Having papers at various rounds of revision at top journals, Yashar's research recently won him the best paper award in the CRM and Sales Track at the American Marketing Association (AMA) Winter Educator's Conference. He has also won Sheth Foundation grant for his research.
Yashar is also a gifted teacher. He recently won the University of Houston Teaching Excellence Award, the highest level campus-wide teaching award. Prior to that, he had received Department Commendations for excellence in teaching.
- Marketing strategy
- Sales force management
- Causal inference in quasi-experiments
- Matching methods
BS Industrial Engineering, Sharif University of Technology
MBA, Sharif University of Technology