Ye Hu

Associate Professor - Robinson Fellow

Ye Hu


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Ye Hu is Associate Professor of Marketing and Robinson Fellow at the C. T. Bauer College of Business, University of Houston. He holds a Ph.D. in Marketing from The Wharton School of the University of Pennsylvania and a B.E. in Economics, B.Sc. in Automotive Engineering from Tsinghua University.

Dr. Hu's recent research focuses on leveraging Internet search data to study how consumers respond to marketing mix dynamically. He was the finalist for the Paul E. Green Award of Journal of Marketing Research in 2005. His paper was awarded the Journal of Advertising Research best paper in 2007. His paper received the American Marketing Association Advanced Research Techniques Forum best paper award in 2014. His papers have appeared in Journal of Marketing Research, Marketing Letters, Journal of Advertising Research, Journal of Retailing, Journal of Marketing, Journal of Interactive Marketing, Management Science, and Customer Needs and Solutions.

An enthusiastic instructor, he received teaching awards from both Purdue University and the University of Houston.

Research Interests

  • Search
  • Digital marketing
  • Dynamic models

Areas of Expertise

  • Dynamic linear models
  • Applied Bayesian statistics
  • Conjoint analysis
  • Automotive industry

Academic Associations & Editorial Boards

Editorial Board, Customer Needs and Solutions

Contact Info

MH 375F
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Ph.D., Marketing & M.A., Statistics, The Wharton School of the University of Pennsylvania
B.E., Economics & B.S., Automotive Engineering, Tsinghua University