BBA in Marketing

Interest Areas

Overview of Marketing Courses

PES = Program for Excellence in Selling
R = Retailing Area
MR&A = Market Research & Analysis Area
MC = Marketing Communications Area

R = Required, SS = Strongly Suggested, S = Suggested

Course Number Course Title PES R MR&A MC
MARK 3336 Elements of Marketing R R   R
MARK 3337 Professional Selling R R   R
MARK 3339 Marketing Strategy R R   R
MARK 4338 Marketing Research     SS SS
MARK 4339 Database Marketing S S SS S
MARK 4362 Applied Buyer Behavior   S S SS
MARK 4363 International Marketing       S
MARK 4364 Retailing Management   SS    
MARK 4365 Electronic Commerce   S   S
MARK 4366 Business to Business Marketing S     S
MARK 4367 Advertising and Promotion Management   S   SS
MARK 4368 Pricing   S S  
MARK 4372 Services Marketing S S   S
MARK 4373 Advanced Professional Selling R      
MARK 4374 Sales Force Management R      
MARK 4375 Key Account Selling R      
MARK 4376 Sales Force Automation R      
MARK 4179 Sales Practicum R      
MARK 4390 Marketing for Non-Profit Organizations       S
HRMA 4397 Revenue Management     S  
GENB 4396 Business Internship    SS SS SS

See when Marketing courses are offered each semester.


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University of Houston
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Houston, TX 77204-6021

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Houston, TX 77204-6021
Email: bba@uh.edu