MANA 4385: Industry and Competitive Analysis
Chapter 2—The External Environment

I.    General Environment Analysis (Table 2.1, pg. 42)
A.    Demographics

B.    Economics

C.    Political/legal

D.    Sociocultural

E.    Technological

F.    Global
II.    Industry Analysis
A.    Threat of new entrants

B.    Bargaining power of suppliers

C.    Bargaining power of buyers

D.    Threat of substitute products

E.    Rivalry among competing firms
III.    Competitor Analysis (Figure 2.3, pg. 66)
A.    Current strategy, future objectives

B.    Core competencies
IV.    Company Research
A.    Analyze the company’s general environment.

B.    Identify and analyze the company’s industry.

C.    Identify and analyze the company’s competitors.

D.    Identify external threats and opportunities.