MANA 4385: Industry and Competitive Analysis
Chapter 3—The Internal Environment

I.    Internal Analysis Components (Figure 3.2, pg. 78)
A.    Resources
1.    Tangible (Table 3.2, pg. 83)

2.    Intangible (Table 3.3, pg. 83)
B.    Capabilities (Table 3.4, pg. 87)

C.    Core Competencies (Table 3.5, pg. 89, Figure, 3.4, pg. 89)
1.    Valuable

2.    Rare

3.    Costly to Imitate

4.    Nonsubstitutable

5.    Analyzing Outcomes (Table 3.6, pg. 92)    
II.    Case Research
A.    Identify the company’s resources.

B.    Identify capabilities created by the company’s resources.

C.    Determine whether the company’s capabilities are core competencies.

D.    Identify internal strengths and weaknesses.