MANA 4385: Industry and Competitive Analysis
Chapter 4--Business-Level Strategy
I. Customers
A. Who—market segmentation (Table 4.1, pg.
115)
1. Consumer markets
2. Industrial markets
B. What—identification of customers’
needs
C. How—use of core competencies
II. Types of Business-Level Strategies (Figure 4.1, pg.
119)
A. Cost Leadership
1. Interaction with industry
forces
2. Competitive risks
B. Differentiation
1. Interaction with industry
forces
2. Competitive risks
C. Focused Strategies
1. Focused cost leadership
2. Focused differentiation
3. Competitive risks
D. Integrated Cost
Leadership/Differentiation
1. Flexible
manufacturing systems
2. Information networks
3. TQM systems
4. Competitive risks
III. Case Research
A. Identify
product markets
B. Analyze customer groups
C. Identify/evaluate current strategies