MANA 4385: Industry and Competitive Analysis
Chapter 5--Competitive Dynamics

I.    General Models
A.    Competitive dynamics (Figure 5.1, pg. 150)

B.    Competitive rivalry (Figure 5.2, pg. 151)
II.    Competitive Analysis
A.    Market commonality

B.    Resource similarity
III.    Drivers of Competitive Behavior
A.    Awareness

B.    Motivation

C.    Ability
IV.    Competitive Rivalry
A.    Likelihood of attack
1.    first mover incentives

2.    organizational size

3.    quality
B.    Likelihood of response
1.    type of competitive action

2.    reputation

3.    market dependence
V.    Case Research
A.    How are the company’s current actions affecting performance and eliciting responses from competitors?

B.     How will your recommended actions affect performance and elicit responses from competitors?