MANA 4385: Industry and Competitive Analysis
Chapter 8--International Strategy

I.    Opportunities/Incentives (Figure 8.1, pg. 244)
A.    Increased market size

B.    Return on investment

C.    Economies of scale

D.    Location advantages
II.    International Business-Level Strategies
A.    Cost Leadership

B.    Differentiation

C.    Focus

D.    Integrated Cost Leadership/Differentiation
III.    International Corporate-Level Strategies (Figure 8.3, pg. 252)
A.    Multidomestic

B.    Global

C.    Transnational
IV.    International Entry-Modes (Table 8.1, pg. 258)
A.    Exporting

B.    Licensing

C.    Strategic alliances

D.    Acquisition

E.    New wholly owned subsidiary
V.    International Risks (Figure 8.4, pg. 266)    
A.    Political

B.    Economic
VI.    Case Research
A.    Identify and evaluate international strategies used by your company.

B.    Evaluate future international opportunities.