MANA 4385: Industry and Competitive Analysis
Chapter 9—Cooperative Strategy

I.    Types of Strategic Alliances
A.    Joint Ventures

B.    Equity Strategic Alliances

C.    Nonequity Strategic Alliances
II.    Reasons Firms Develop Strategic Alliances (Table 9.1, pg. 280)
A.    Slow-Cycle Markets

B.    Standard-Cycle Markets

C.    Fast-Cycle Markets
III.    Business-Level Cooperative Strategies
 
A.    Complementary Alliances (vertical, horizontal)

B.    Competition Reducing Alliances

C.    Competition Response Alliances

D.    Uncertainty Reduction Alliances
 IV.    Corporate-Level Cooperative Alliances
A.    Diversifying Strategic Alliances

B.    Synergistic Strategic Alliances

C.    Franchising
V.    International Cooperative Strategies

VI.    Network Cooperative Strategies

VII.    Risks Associated with Cooperative Strategies (Figure 9.4, pg. 295)

VI.    Case Research
A.    Identify and evaluate cooperative strategies used by your company.

B.    Evaluate future cooperative opportunities.