A.    Strategic Management Process (Figure 1.1, pg. 8)

1.    External Environmental Analysis

2.    Internal Environmental Analysis

3.    Strategic Mission

4.    Strategy Formulation

5.    Strategy Implementation

6.    Sustainable Competitive Advantage

B.    Theories of Strategic Competitiveness

1.    I/O Model of Above Average Returns (Figure 1.2, pg. 20)

2.    Resource-Based Model of Above Average Returns (Figure 1.3, pg. 22)

C.    Stakeholders (Figure 1.4, pg. 26)

1.    Capital Market

2.    Product Market

3.    Organizational

A.    Who are the company’s major stakeholders?

B.    What is the company’s current strategic intent/mission?

C.    What is the company’s current market position?