Strategies and Tools for gaining Competitive Advantage
Product Differentiation refers to a competitive strategy for creating brand loyalty by developing new and unique products and services that are not easily duplicated by competitors.
Focused Differentiation refers to a competitive strategy for developing new market niches for specialized products or services where a business can compete in the target area better than its competitors
Datamining refers to analysis of large pools of data to find patterns that can be used to guide decision making and predict future behavior.
Data image refers to combining information from many diverse sources to create a detailed record of a person (e.g., income, record of purchases, driving habits, hobbies, families, political interests)