Organizations and Environments
environment => organization
organizations draw resources from their environments
organizations are open to and dependent upon, the social and physical, environment that surrounds them (financial resources, political legitimacy provided by outside institutions and the government)
customers are an important part of the environment
organization => environment
organizations can also influence their environment (at least short term)
organizations form alliances with others to influence the political process (e.g., altering the tax environment to suit their needs)
organizations advertise to persuade customers