MARK 6A61 – Marketing Administration
This
graduate level Introduction To Marketing Management course
provides an in-depth look at how Marketing works in the
world of business with a special emphasis on Consumer Packaged
Goods. Students will develop a firm understanding of the
fundamental concepts of Product Development, Pricing, Communications
and Distribution through the lectures and in the class
project where, in teams, students will develop a Marketing
Plan for a new product. The class is taught in a "theoractical" style
with the professor drawing many current examples of marketing
in practice.
Class participation is encouraged.
Syllabus Spring 2023, MARK 6A61, Section 16832
Syllabus Spring 2023, GENB 7390, Section 20233
Presentations 101
Chapter 1
Chapter 2
Chapter 3
Chapter 5
Chapter 6
Chapter 8
Chapter 9
Chapter 11
Chapter 12
Chapter 15
Chapter 17
Chapter 18
Chapter 19
Chapter 21
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