Bauer Consumer Psychologist Researches
Connection Between Mood, Time
Recent research by a Bauer College consumer psychologist holds insights for organizations that want to cultivate employee well-being, improve consumer connectivity or build a corporate brand that involves meaning. Melanie Rudd, assistant professor of Marketing & Entrepreneurship at Bauer College, examines how people can attain a greater sense of meaning in life in a recent study, "Making Time Matter," published in the Journal of Consumer Psychology.
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