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Latest News UH Names Xianjun Geng as New Dean 
Following a nationwide search, the University of Houston has named Xianjun Geng as the next dean for the C. T. Bauer College of Business. Geng comes to UH and Bauer College from Tulane University's A. B. Freeman School of Business, where he served as Senior Associate Dean for Academic Programs, Professor of Management Science, and Freeman School Distinguished Chair in Business. He will officially arrive at UH on May 1. | |||||
Bauer College Associate Dean of Research and Professor of Marketing Vanessa Patrick received one of the University of Houston's most prestigious recognitions, The President's Circle Award, during a reception on March 31. The President's Circle Awards celebrate UH faculty who published high-impact journal articles and books, received national recognition, and were awarded major grants and U.S. patents in 2023-2024. | |||||
Bauer Business Focus Interviews with Bauer experts on Houston Public Media discussing compelling issues that affect the Houston business community. Benefits and Pitfalls of Political Board Members Firms often appoint ex-politicians to boards to secure government favors, but is it in their best interest? Bauer Professor of Management Steve Sauerwald sheds insight on this topic. Listen now. | |||||
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Awards & Recognitions Associate Professor Sana Chiu is a co-investigator on "Leveraging Large Language Models (LLM) to Measure Leader Character More Accurately," which has received $96,800 from SSHRC Insight Grants at the University of Western Ontario. She has also been invited to serve on the editorial review board of Organization Science. Director of Accounting Program Initiatives Michael Kraten was named Chair of Intellectual Publications and Programs for the Sustainability Investment Leadership Council. He also served on a panel on the topic AI in Business and Business Education during the 32nd Annual Southwestern Business Administration Teaching Conference. Associate Dean for Research and Bauer Professor of Marketing Vanessa Patrick took over as President of the Society of Consumer Psychology in March 2025. | |||||
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Recent Publications and Acceptances By Department Department of Accountancy & Taxation Kraten, Michael (2025), "Make Your Teaching and Research Activities Come Alive (Literally!) with Artificial Intelligence." American Accounting Researchers & Educators Annual Conference. Department of Decision & Information Sciences Shen, Y., Jiang, D.L., Andritsos, D., & Li, X. "Spillover Effects from Health Information Systems Integration: Evidence from Prescription Drug Monitoring Programs." Accepted at Journal of Operations Management (JOM). Department of Marketing & Entrepreneurship Hollenbeck, Candice & Vanessa M. Patrick, "Scaling up Brand Inclusivity through Brand Community Collaboration." Journal of Product and Brand Management, forthcoming. Luo, Bowen & Ranjan, Boomija (2025), "Mapping Spatial Heterogeneity in Retail Advertising Effectiveness." Journal of Marketing Research, forthcoming. Gronseth, S.L., Ugwu, L. O., Beech, B. M., Bruce, M. A., Siddiqui, A., Itani, A., & Kakadiaris, I.A. (2025), Applying Front-end Analysis Insights in the Development of a Data Management Course for Biomedical Researchers. The Journal of Applied Instructional Design: February 2025, 14(1). Executive Doctorate in Business Administration (DBA) Angelides, Chris (2025), "Who is really responsible for the Energy Transition." Climate Change Business Journal, 17 (4). Wooden, Jevon (2025), From Functional to Phenomenal. (book) | |||||
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Vanessa Patrick Privacy Notice | Communication Preferences The C. T. Bauer College of Business is an AACSB Accredited Business School.
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