I am happy to present the research insights in this newsletter. The first story features Dr. Dusya Vera's research that presents a novel lens by which to assess what "good deeds" of a firm constitute corporate social responsibility and how they should be evaluated.
The second article features research by Dr. Kristin Cullen-Lester that investigates how team members from multiple inter-organizational teams should interact and the factors that underlie effective intergroup collaboration.
We also have a new Bauer Business Focus that aired recently. Accounting professor Janet Meade discusses the importance of trust in our tax culture. Although, tax day is now deferred, the topic of building and securing citizen trust is timeless.
I wish you a safe and healthy week!
Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing
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