Bauer Business Minds: Research for the Real World.
Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston

Photo: Enrica Ruggs

Tattoos Not a Turnoff
for Customers

Associate Professor of Management Enrica Ruggs talks about her latest research on customer perceptions of visible tattoos on employees. Tune in to Houston Matters at the 23 minute mark to hear all about it.


Photo: Ivana Beveridge

Embracing Conflicting Cultural Values

C. T. Bauer College of Business lecturer Ivana Beveridge, who has led award-winning marketing campaigns in China, Abu Dhabi and other international locations, has published research on the Consumer Cultural Paradox, the phenomenon in which consumers mutually embrace conflicting cultural values rather than making exclusive, either/or choices while navigating an increasingly globalized world.

 

The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.

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