Bauer Business Minds: Research for the Real World.
Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston

Latest News

Actionable Research

Photo: Collage of Bauer DBA Symposium Participants

Executive Doctorate in Business Administration students, faculty researchers and corporate executives trade best practices, innovation strategies and actionable research findings at the inaugural Bauer College Executive Doctorate in Business Administration (DBA) Symposium.

Bauer Business Focus

Interviews with Bauer experts on Houston Public Media discussing compelling issues that affect the Houston business community.

Set-It-and-Forget-It Stocks Pay Off

Bauer College Associate Professor of Finance Antonio Gargano offers tips for retail investors.

"Retail investors often underperform the market because of emotional decision-making and ill-timed trades, but research shows that automation can help." Listen now.

Awards & Recognitions

Assistant Professor of Finance Paolina Medina was awarded a Review of Financial Studies Distinguished Referee Award for excellent work as a reviewer for the RFS.

Robert Grinaker Professor of Accounting Saleha Khumawala and the Stimulating Urban Renewal Through Entrepreneurship Program (SURE℠) received the Small Business Administration Community Partner of the Year Award from the Houston Chapter of the Small Business Administration (SBA.)

Associate Professor of Marketing Johannes Habel was named runner-up for the JAMS Sheth Best Paper competition for his paper: Hartmann, Nathaniel N., Heiko Wieland, Brandon Gustafson, and Johannes Habel (2024), "Research on sales and ethics: mapping the past and charting the future," Journal of the Academy of Marketing Science, 52, 653-671.

Marketing Doctoral Student Praveen Punia was awarded the Lisa Sheer Award for the Best Ph.D. Student Early-Stage Research Proposal on "AI-Human Collaboration in B2B Sales Negotiation."

Recent Publications and Acceptances

By Department

Department of Marketing & Entrepreneurship

Ertugrul Uysal, David Finken, Martin Krämer, Sascha Alavi, Youjung Jun, Dennis Schendzielarz (2025), "Virtually mine: Understanding consumer responses to virtual reality product presentations," Journal of Retailing, forthcoming.

Department of Decision & Information Sciences

Dimoka, A., Hou, J., Li, X., & Pavlou, P. (2025). Understanding the Effectiveness of Rewarding Recipients on Online Referral Behavior. MIS Quarterly.

 

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www.bauer.uh.edu/research

Vanessa Patrick
Associate Dean of Research
vpatrick@uh.edu

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The C. T. Bauer College of Business is an AACSB Accredited Business School.
The University of Houston is an EEO/AA institution.