I am happy to share in our first story that Dr. Leanne Atwater from our Department of Management & Leadership has received the 2021 Eminent Leadership Scholar Award from the Network of Leadership Scholars for her intellectual contributions to the field of leadership studies. Our next article features research by Dr. Betsy Gelb that provides insight to brand managers about the often overlooked legal angle of brand extensions. Finally, our newest episode of Bauer Business focus features Dr. Leiser Silva who provides direction on how to frame social media messages.

I hope you are having a good summer!

Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing

Bauer Professor Recognized by Network of Leadership Scholars

Professor Leanne Atwater of the C. T. Bauer College of Business Department of Management & Leadership has received the prestigious 2021 Network of Leadership Scholars Eminent Leadership Scholar Award.

Extending A Brand

New research from Marvin Hurley Professor of Marketing & Entrepreneurship Betsy Gelb of the C. T. Bauer College of Business examines how a company extending its brand may be unable to legally use its own trademark unless it can show the brand extension as a "natural expansion."

Social Media And Social Movements

Social media is a powerful medium to organize and mobilize social movements. But to be successful in the use of social media, Professor Leiser Silva with the Bauer College of Business at the University of Houston says organizers must frame messages beyond motivation and mobilization.

The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.