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It is my honor and great privilege as the inaugural Associate Dean of Research to showcase the research conducted by our faculty at the Bauer College of Business. The legendary Ted Bauer, after whom the Bauer College is named, believed that "the people are the product." I could not agree more!

An innovative business school like Bauer exists because of rock star faculty who not only value research and scholarship but who are also adept at translating their cutting-edge research into digestible nuggets for use in our classrooms.

In today’s issue of Bauer Business Minds, we showcase the work of two Bauer faculty members whose research makes a difference by coming up with ways of doing things better. I invite you to read (and learn) about how we can use mouse-movement to detect deception (featuring Assistant Professor Mark Grimes, DISC) and how companies can more effectively convey our corporate social responsibility efforts in annual reports (featuring Associate Professor Volkan Muslu, Accounting). Fascinating stuff!

Happy reading!

Dr. Vanessa Patrick
Associate Dean for Research
Bauer Professor of Marketing

Assistant Professor Mark Grimes Research Suggests Mouse Movements Show Deception

Deception, an age-old problem, has inspired colorful expressions over the years. But the latest twist in uncovering deception may prove challenging to modern scribes. Research from Bauer College Assistant Professor Mark Grimes suggests that a computer users’ mouse movements leave a metaphoric trail of smoke when that user is being less than truthful.

Socially Responsible Companies Reap Financial Benefits,
Bauer Researcher Finds
Associate Professor Volkan Muslu has found that companies that make a serious commitment to detailing social responsibility in an easily understood narrative are more likely to reap accurate financial forecasting from investors.

The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.