Bauer Business Minds: Research for the Real World.

In the wake of a massive global shift to online learning options, educators have sought more information about the effectiveness of various learner interaction methods.

Two C. T. Bauer College of Business Accountancy & Taxation professors, Associate Professor Janet A. Meade and Instructional Associate Professor Kiran Parthasarathy co-authored a study that seeks to answer a critical question: Is a one-size-fits-all online learning approach appropriate for a diverse generation of students?

Monetary Incentives:
Good or Bad?

Monetary incentives may seem like a good strategy to motivate a company's salesforce, but Assistant Professor of Marketing and Entrepreneurship Martin Krämer at the C. T. Bauer College of Business at the University of Houston says this short-term reward may have adverse effects on performance.

The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.