In this edition of our newsletter, I am pleased to share interesting new research on (1) the emerging trend of inclusive design in the development of products, services and experiences to cater to the needs of a more diverse consumer base, and (2) how mortality salience shaped CEO decisions during the pandemic.

As I read these articles, I was reminded of something Albert Einstein said about the pursuit of new knowledge, something we do every day here at Bauer: “To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science.”

Happy reading!

Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing

Designing for All

Research from the C. T. Bauer College of Business published in the Journal of Consumer Psychology examines the consumer response to being (unintentional) excluded by the way a product or service is designed. “Inclusive design considers the needs and capabilities of the whole population to decrease the actual or perceived mismatch between the user and the design object,” writes Associate Dean of Research Vanessa Patrick and a co-author in “Designing for All: Consumer Response to Inclusive Design.”

Shaping CEO’s Responses

Assistant Professor Shih-chi (Sana) Chiu of the Bauer College Department of Management & Leadership recently published a study that examines how CEOs’ mortality salience, or death awareness, influenced their business decisions during the pandemic.

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Hear from one of our many Bauer experts during our research seminars. We discuss various topics with leading experts from all over the world. Seminars are free and open to all those interested.

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