I hope you enjoy the three articles this week featuring research by our talented Bauer faculty. The first story showcases research by Prof. Ravi Aron on the takeoff of telehealth accelerated by the pandemic. Dean Pavlou's research examines how electronic health records can result in inflated Medicare reimbursements and proposes a strategy on how to manage this issue. Prof. Shijie Lu's research deals with the practical issue of how to monetize livestream media platforms such as YouTube, Facebook Live and Vimeo.
Happy Reading!
Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing
|