I hope you enjoy the three articles this week featuring research by our talented Bauer faculty. The first story showcases research by Prof. Ravi Aron on the takeoff of telehealth accelerated by the pandemic. Dean Pavlou's research examines how electronic health records can result in inflated Medicare reimbursements and proposes a strategy on how to manage this issue. Prof. Shijie Lu's research deals with the practical issue of how to monetize livestream media platforms such as YouTube, Facebook Live and Vimeo.

Happy Reading!

Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing

Telehealth Takeoff

The COVID-19 pandemic has broken down many barriers to telehealth. Professor Ravi Aron with the Bauer College of Business at the University of Houston explains how technological advances will make this kind of patient care even more accessible.

Reducing Healthcare Costs

A new study from Bauer College Dean and Cullen Distinguished Chair Professor Paul A. Pavlou and his co-authors at Rutgers University and the University of Minnesota confirms that the adoption of electronic health record (EHR) systems by hospitals may contribute to inflated Medicare reimbursements that are ultimately paid by U.S. taxpayers.

Livestreaming: Monetizing The Model

Nowadays, you can watch anything from a talk show to a tutorial online for free. Professor Shijie Lu with the Bauer College of Business at the University of Houston talks about how livestreaming platforms can monetize this new kind of media.

The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.