Publications - Books and Monographs
- Gelb, Betsy D., and Gabriel M. Gelb, Marketing is Everybody’s Business, 3rd ed. (Santa Monica, CA: Goodyear Publishing Company, 1980).
- Gelb, Gabriel M., and Betsy D. Gelb, eds., Insights for Marketing Management, rev. ed. (Santa Monica, CA: Goodyear Publishing Company, 1977).
- Gelb, Gabriel M., and Betsy D. Gelb, Research at the Top: Better Data for Organizational Policy-Making. (Chicago: American Marketing Association, 1975).
