Gain Wisdom

Diverse, Inspiring and Innovative
Bauer faculty members are renowned for creating business knowledge that both earns the respect of their peers and inspires and empowers students. Their diverse perspectives, innovative, award-winning ideas and cross-disciplinary approach combine to produce academic research with the power to move society and humankind forward.
Our faculty range from academic powerhouses known for their scholarly influence and accomplishments, to industry veterans and C-suite leaders whose real-world perspectives enhance learning and imprint an indelible impact on students’ lives and careers.
Bauer Business Minds
Must-read research-based insights for curious, organizational leaders and those who aspire to join their ranks. Bauer Business Minds captures the many ways Bauer faculty members lend influence and promote knowledge, whether through published research in top academic publications, major media appearances, or by earning honors and accolades for their work.
Think You’re Good at Saying No?
Self-help books urge you to turn down requests out of alignment with your personal standards, but then fall silent on explaining how to do so. Even scientific research has been mum on the subject — until now.
Collaborative Opportunities in Healthcare
The convergence of technological advances, policy imperatives, and the disruption brought about by the pandemic has underscored the need for healthcare business research in an industry already faced with significant quality, cost and access concerns.
Energy Finance and the Energy Transition
A recent conference organized by the C. T. Bauer College of Business Department of Finance and the Federal Reserve Bank of Dallas brought together energy executives and finance experts for a deep dive into the strategic actions, mechanisms and public policy changes needed to guide the global energy transition while utilizing Houston’s existing energy assets.
Goal Creation or Confusion?
Assistant Marketing Professor Martin Kramer of the C. T. Bauer College of Business was awarded one of the top awards in his field, the 2023 American Marketing Association (AMA) Organizational Frontlines Young Scholar Research Competition.
Merging Innovation and Education
The Stimulating Urban Renewal Through Entrepreneurship (SURE℠) Program at the C. T. Bauer College of Business has earned the 2023 Inspiring Programs in Business Award from INSIGHT Into Diversity magazine, which recognizes programs that improve access to business education for underrepresented groups.
Positioning the Product
Newly published research from the C. T. Bauer College of Business employs game theory to better understand the economic impact of the marketing of socially responsible products.
Extending Knowledge
Associate Dean for Research and Marketing Professor Vanessa Patrick of Bauer College recently served as a Fulbright Specialist at a university in Indonesia, conducting a month-long project at the School of Business and Management at the Institute of Technology (SBM-ITB) in Bandung.
Creating Knowledge
C. T. Bauer College of Business faculty members are renowned for creating knowledge that both earns the respect of their peers and inspires and empowers students.
Innovation Impact
A new research paper from the C. T. Bauer College of Business suggests the widespread loosening of laws governing marijuana use in the United States presents a workforce challenge worth watching.
Bauer Professor Named Editor in Chief
Chet Miller, C. T. Bauer Professor of Organizational Studies, has been named the new editor in chief of the journal, Academy of Management Discoveries (AMD).
Bauer Business Focus
Weekly radio broadcasts on Houston’s NPR affiliate, KUHF, showcase faculty expertise and perspectives on relevant issues of the day. The audio interviews highlight faculty research within the context of exploring broad-based topics and trends.
Working Wisdom Podcast
Riveting conversations with Bauer faculty and other members of the Bauer and Houston business communities explore work/life balance and more. These conversations provide inspiration and practical tips, with a special focus on making business more accommodating to a diverse workforce.