Professor Vanessa Patrick
Bio
Dr. Vanessa Patrick is a Bauer Professor of Marketing, Associate Dean for Research and the Executive Director of Doctoral Programs (PhD and DBA). She serves as President for the Society of Consumer Psychology and was named a Fulbright Specialist.
She has a PhD in Business from the University of Southern California, Los Angeles, an MBA in Marketing and a BS degree in Microbiology and Biochemistry from Bombay University in India.
Her research deals primarily with the psychology that underlies the two sides of the pleasure coin. On one hand she studies the pursuit of pleasure in her work dealing with art and aesthetics, hedonics and luxury branding. On the other hand, she investigates strategies by which individuals can successfully manage the pull of pleasure in her work on self-control and the interplay of affect and control.
Her research has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Personality and Social Psychology, Journal of Consumer Psychology, Journal of Retailing, Organizational Behavior and Human Development Processes and numerous other academic journals. In 2012, Dr. Vanessa Patrick was named one of the top 50 most productive marketing scholars worldwide by the DocSig of the American Marketing Association.
She is a MSI Young Scholar designated by the Marketing Science Institute, is the winner of the 2008 Davidson Honorable Mention Award for the Best article in Journal of Retailing 2006 (Volume 82), and was awarded a best paper of the Overall Conference and Best paper for the Consumer Behavior Track at the American Marketing Association Summer Educators Conference (2007). Among the many awards she has received are the Outstanding Marketing Teacher at the University of Georgia, the University of Georgia's Top 10 Professors award, and, the LeRoy and Lucille Melcher Faculty Excellence in Research (2011), Service (2016) and Teaching (2018) Awards by the Bauer College of Business.
She has edited a special issue on Aesthetics for the Journal of Consumer Psychology (2010) and on the Transformative Potential of Everyday Aesthetics for the Journal of the Association of Consumer Research (2019). She has served on the editorial review boards for the Journal of Consumer Research, Journal of Consumer Psychology and Journal of Retailing and is currently an Associate Editor for the Journal of Marketing Research and the Journal of Marketing.
Dr. Patrick's research has been widely featured in major news outlets like the LA Times, Forbes, Huffington Post, the Wall Street Journal, the New York Times, Scientific American, Yahoo! News and many others.
Prior to her academic career, Vanessa Patrick worked in advertising and brand consultancy for multinational agencies like Ogilvy and Mather and J. Walter Thompson whose clients include DeBeers Consolidated Mines, Kimberly-Clark, Unilever, L'oreal and Bacardi. She has also worked as a consultant to companies like the Coca-Cola Company, CNN and Hallmark.
Her first book The Power of Saying No: The New Science of How to Say No that Puts you in Charge of Your Life (Publisher: Sourcebooks) hit the shelves on June 1, 2023.
