Bauer Business Focus

  • Messaging Matters
    Messaging Matters

    Larry J. Sachnowitz Professor of Marketing & Entrepreneurship Partha Krishnamurthy shares how to combat vaccine hesitancy on the latest episode of Bauer Business Focus.

  • Navigating Uncertainty
    Navigating Uncertainty

    Rockwell Career Center Executive Director Kelly Collins shares why adaptive leadership matters on the latest episode of Bauer Business Focus.

  • Is it a Good Deal or Good Marketing?
    Is it a Good Deal or Good Marketing?

    Assistant Professor of Marketing Bowen Luo shares how 'no interest' loan advertisements may be misleading consumers on the latest episode of Bauer Business Focus.