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Our Mission
To make an impact in the world of ideas, students and communities through our innovative sales research and education, creating opportunities for career and personal success.
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- Research That Reaches
In a city shaped by industry, the C. T. Bauer College of Business Department of Marketing & Entrepreneurship is producing research that keeps pace, with a No. 23 ranking in the 2026 UT Dallas Top 100 Business School Research Rankings.
- Sales Powered by AI
Students in the C. T. Bauer College of Business Program for Excellence in Selling are learning how artificial intelligence can impact sales by creating their own AI agents.
- Sales Trailblazer
Bauer professor and director keeps research at the forefront of sales education.