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Master of Science in
Marketing

Fast-track Your
Marketing Career

中文简介

Combining Research with Strategy and Creativity
Two Ways to Earn Your MS Marketing Degree

Complete this program in any format you desire: Learn about our in-class face-to-face MS Marketing program below, or learn about the cost of the fully online MS Marketing program HERE.

Marketing isn’t about gut feelings and guesses, it’s about combining research and data with strategy and creativity.

To build a successful career in this ever-evolving field, you need the deep knowledge and real-world insight needed to construct effective marketing campaigns.

Offered online or on campus, Bauer’s MS in Marketing program goes beyond foundational knowledge to help you build expertise in 21st century marketing strategies, including data analytics, social media marketing strategies, and search engine optimization. And with our wide array of electives, you can tailor your education to get the skills and jobs you want.

Whether you’re a recent college graduate or a young professional, the MS in Marketing will help you build highly employable skills—in fact, approximately 90% of our students obtain a lucrative job within six months of graduating.

You can pave the path for the career you want in as little as 12 months.

Are you ready to change your future?

MS Marketing

Program Highlights

Online or In-Person

Whether online or in person, full-time or part-time, you have the flexibility to complete your degree the way that works best for you—in as little as 12 months.

Houston’s Hot Job Market

Houston is a global business leader that’s home to dozens of Fortune 500 companies. Whether you choose to study online or in-person, you’ll work directly with many of these companies through real-world projects, learning invaluable lessons and making important connections.

Career Dedication

The Rockwell Career Center at Bauer gives you access to a dedicated team of career advisors who will provide you the resources and coaching you need to chart the next steps in your career.

Level Up Fast

Graduate in as little as 12 months with highly employable skills.

Scholarships Available

Last year, more than 700 Bauer College of Business students were awarded more than $3 million in Bauer scholarships. Contact the Bauer Scholarship Coordinator to learn more.

Customized Learning

Tailor your degree to your personal and professional goals with our wide variety of electives in areas such as:

  • Digital Marketing
  • Analytics
  • Product Management

Admissions

Application Deadlines

Spring 2023

October
01
Priority Scholarship & International Application Deadline
November
01
Final Domestic Application Deadline

Fall 2023

December
01
Early Scholarship Deadline
April
01
Priority Scholarship & International Application Deadline
June
01
Final Domestic Application Deadline

Marketing Faculty

Learn from the Best

Bauer’s faculty include former marketing professionals in healthcare, retail, strategic consulting, and more, as well as industry experts who publish their research in books and leading academic publications.

Parthasarathy Krishnamurthy

Professor of Marketing
  • Director of the Institute for Health Care Marketing and a Bauer Faculty Fellow
  • Published in the Journal of Consumer Research, Organizational Behavior and Human Decision Processes, and more
  • National Science Foundation grant recipient
quote

Four years ago I graduated with my MS in Marketing from the University of Houston, C. T. Bauer College of Business. The skills and knowledge I obtained along with the friendships I have made during that period truly impacted me, both personally and professionally. There was one point in time where I was debating about going back to school. I asked myself all the time ‘Was it worth it?’ I can confidently say four years later, ‘Yes. A million times over.’”

— Jordan Causey, (MS '18)

"Four years ago I graduated with my MS in Marketing from the University of Houston, C. T. Bauer College of Business. The skills and knowledge I obtained along with the friendships I have made during that period truly impacted me, both personally and professionally. There was one point in time where I was debating about going back to school. I asked myself all the time ‘Was it worth it?’ I can confidently say four years later, ‘Yes. A million times over.’"

— Jordan Causey, (MS '18)

Latest Look

Student Profiles

What makes a Bauer MS Marketing student?

558
Average Incoming GMAT Score
73% F   37% M
73% Female
37% Male
Gender Breakdown
1.5
Average Years of Professional Experience
24
Average Age
3.37
Average Undergrad GPA

Data reflects entering classes of Fall 2021

Learn more

Attend an MBA Event

Join an in-person or online event to learn more about how the Bauer MBA can work for you.

Connect with an Advisor
Questions about the MS Marketing program?

Advisors are available to answer questions.