Human-Centered AI
The Human-Centered AI Lab spearheads the research endeavors of the Bauer Human-Centered Artificial Intelligence Institute and is an interdisciplinary initiative — we seek to engage researchers in various fields and conduct use-inspired research that is practically important and theoretically grounded. The interdisciplinary initiative brings together research in fields like Information Systems, Marketing, Supply Chain Management, Human Resource Management, Finance, Accounting, Computer Science, and Computational Social Science.
Current Research Topics
AI & Digital Systems
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Artificial Intelligence & Business Analytics
- Human-AI Interaction
- Bot Design, Management, & Regulation
- Social Media Analytics
- Interpretable Machine Learning
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Societal Impact and Business Value of AI, Digitization, and Analytics
- Future of Work
- Sharing Economy
- Monitoring Technologies
- Business Value of AI & Analytics
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Design and Evaluation of IT-based Markets & Business Models
- Digital Platforms
- FinTech
- E-Procurement & AI in Procurement
- Live Streaming
AI & Operations
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Supply Chain Management & Transportation
- Chatbot
- Procurement automation
- Autonomous vehicles
- Drones
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Inventory Management
- Automated inventory replenishment
- Learning algorithm
- AI-based warehouse management
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Retail & Revenue Management
- AI-based service monitoring
- Search & recommendation algorithm
- Pricing algorithm
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Service Operations
- Employee management
- Machine learning
- Scheduling algorithm
AI & Marketing
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Personalization & Targeting
- Automated marketing-mix decisions
- Customer data management
- Consumer tracking
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Customer Engagement
- Rich-media user-generated content
- Computer-generated content
- AR/VR-based shopping experience
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New product development & Creative Design
- Algorithm-driven product design
- Brand logo design
- Ad creative design
Artificial Intelligence & Business Analytics
- Human-AI Interaction
- Bot Design, Management, & Regulation
- Social Media Analytics
- Interpretable Machine Learning
Societal Impact and Business Value of AI, Digitization, and Analytics
- Future of Work
- Sharing Economy
- Monitoring Technologies
- Business Value of AI & Analytics
Design and Evaluation of IT-based Markets & Business Models
- Digital Platforms
- FinTech
- E-Procurement & AI in Procurement
- Live Streaming
Supply Chain Management & Transportation
- Chatbot
- Procurement automation
- Autonomous vehicles
- Drones
Inventory Management
- Automated inventory replenishment
- Learning algorithm
- AI-based warehouse management
Retail & Revenue Management
- AI-based service monitoring
- Search & recommendation algorithm
- Pricing algorithm
Service Operations
- Employee management
- Machine learning
- Scheduling algorithm
Personalization & Targeting
- Automated marketing-mix decisions
- Customer data management
- Consumer tracking
Customer Engagement
- Rich-media user-generated content
- Computer-generated content
- AR/VR-based shopping experience
New product development & Creative Design
- Algorithm-driven product design
- Brand logo design
- Ad creative design