Sam Hui

Professor

Bio

Professor Hui's research interest lies in the intersection of marketing and statistics, and particularly on developing and leveraging new statistical methodologies for marketing research applications. His current research focuses on the entertainment industry (movies, TV, casinos, mobile games), in-store shopper marketing, online retailing, healthcare marketing, Bayesian models, and machine learning.

Professor Hui was selected in 2020 as a MSI Scholar ("A group of faculties who are among the most prominent marketing scholars in the world"), recognizing excellence in scholarship, field service, and leadership. Previously, Professor Hui was selected as a MSI young scholar in 2013, a leader of the next generation of marketing academics. He is named the AMA Retail and Pricing SIG Young Scholar in 2014. In 2014, Professor Hui is the winner of the MSI/H. Paul Root Award for significant contribution to the advancement of the practice of marketing. He is also the recipient of the 2010 AMA Innovation, Technology, and Interactivity SIG Best Paper Award, 2008 George B. Dantzig Award (2nd prize), 2008 John Howard Dissertation Award; the 2007 AMA EXPLOR Award, recognizing the most innovative use of technology in advancing marketing research. Professor Hui's academic research has been published in Marketing Science, Management Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Annals of Applied Statistics, Quantitative Marketing and Economics, IEEE Transactions on Knowledge and Data Engineering, Journal of Retailing, Journal of Economic Behavior and Organization, among other journals.

Contact Info

Phone:

713-743-4568 

Email:

khui@bauer.uh.edu

Room:

MH 375J

Website:

Visit Web Site

Education

Ph.D., Marketing from Wharton School of the University of Pennsylvania