Yan Jiang

PhD Student

Bio

Yan Jiang is a Ph.D. candidate in Marketing at the C.T. Bauer College of Business, University of Houston. She holds an M.S. in Data Science from LSE and an M.S. in Marketing from Yonsei University. Prior to her doctoral studies, Yan gained valuable industry experience at L'Oréal China, where she specialized in product marketing, digital marketing, and branding. Her research focuses on the application of empirical models and machine learning techniques in marketing, with particular interest in multichannel retailing, social media, influencer marketing, and advertising.

Selected Publications

• Jiang, Y., Kim, J., Choi, J., & Kang, M. Y. (2020). From clicks to bricks: The impact of product launches in offline stores for digital retailers. Journal of Business Research, 120, 302-311.

Contact Info

Phone:

 

Email:

yjiang51@cougarnet.uh.edu

Room:

MH 385N

Website:

No Web Site Currently

Education

M.S. in Data Science, The London School of Economics and Political Science (LSE), United Kingdom
M.S. in Marketing, Yonsei University, South Korea
BEc in Finance, Shanghai University, China